take away from advertising communications
I read an article today indicating some implications for advertising communications. That framework can definitely apply to any communication system in ENTROPY.
1. Advertising that aims to reinforce people’s existing ideas or modify them slightly is likely to work better than advertising which aim to convert people to radically new ideas.
2. Advertising is particularly easy to ignore, by selective perception. It will only be received at all if accords with people’s interest, motivations or attitudes.
3. The advertiser as a sender of communications has a fairly low credibility- he is expected to be biased.
4. An advertisement as a stimulus is a combination of medium, words, pictures, movements, symbols, associations, tones of voice etc. The stimulus is received as a totality.
5. The response to an advertisement, as to any other stimulus may be different form our expectations. And it is the response which matters, not the advertisement.
All of them are very interesting because it’s helpful for creating a fictional circumstances that needs interaction and communication between each medium such as a system of plants, animals, universal, material etc.