response and appeal
The desired responses from target group can be made more specific by listing them according to the ways in which brands do appeal to people.
responses from the senses- what we want people to notice about the brand
responses from the reason- what we want people to believe about the brand
responses from the emotions- what we want people to feel towards the brand
This is interesting cus response and the way appeal to the target is like the two sides of coin. Then it can go in this way:
-response of a human is determined by how it appeals to other people in terms of physical, skill, ability, personality etc
-responses of water is determined by how it appeals to people in terms of taste, color, texture.
-response of water is determined by how it appeals to plant in terms of usage, how to make them grow, weight etc.