熵 | ENTROPY

why would brand always have target audience?

why would brand always have a specific target audience? Can they overlap with each other? such as Dior goes to sporty, Nike goes to luxury, China airline goes to fashion, Google goes to lady gaga? Is that because brand always…

content and platform, fusion and confusion

I don’t like the way of splitting planner, creative, producer into different roles. I’d like to curate the content in a digital environment creatively. That’s pretty much it.

Embed “big band” into part of your life

I get used to watch “big bang” when i eat alone at home and sometimes those conversations in the video is a replacement of real social life. People just need to talk, listen and laugh. those scenarios can happen on…

Hypothetico-deductive and a dream

Hypothetico-deductive is the process of an intuition leading to a hypothesis or theory ; which leads to an experiment or test; whose results are analyzed(deductively) and feed back to support, destroy or modify the theory; which leads to a new

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response and appeal

The desired responses from target group can be made more specific by listing them according to the ways in which brands do appeal to people.

take away from advertising communications

I read an article today indicating some implications for advertising communications. That framework can definitely apply to any communication system in ENTROPY.