A piece of video is a social life replacement;
A piece of video about Christmas tree decoration is a replacement of living alone without Christmas tree nor people to talk about Christmas;
A piece of video about girl friend chit chat with boy friend is a replacement of living alone without BF/GF;
A piece of video about generic chitchat is a replacement of absence of social engagement;

If our life can replaced by lots of media;
then the story and attribute in side the media content is a new contact point to consumers for brand.

Hypothetico-deductive is the process of an intuition leading to a hypothesis or theory ; which leads to an experiment or test; whose results are analyzed(deductively) and feed back to support, destroy or modify the theory; which leads to a new theory and a new experiment; and so on.

Last night I had a dream and in this dream the way people write the Chinese character is by starting the first line and the line of the rest.
For example: the Chinese word 龙(dragon)

the right writing order for this character is like this

but in the dream the writing order for this character is like this

so this can be deducted as follows:
a new writing system under a new context;

this can do good to an advertising campaign for a specific brand such as inventing the brand language and invite consumer to decode the language.

The desired responses from target group can be made more specific by listing them according to the ways in which brands do appeal to people.

responses from the senses- what we want people to notice about the brand
responses from the reason- what we want people to believe about the brand
responses from the emotions- what we want people to feel towards the brand

This is interesting cus response and the way appeal to the target is like the two sides of coin. Then it can go in this way:

-response of a human is determined by how it appeals to other people in terms of physical, skill, ability, personality etc
-responses of water is determined by how it appeals to people in terms of taste, color, texture.
-response of water is determined by how it appeals to plant in terms of usage, how to make them grow, weight etc.

1. Advertising that aims to reinforce people’s existing ideas or modify them slightly is likely to work better than advertising which aim to convert people to radically new ideas.
2. Advertising is particularly easy to ignore, by selective perception. It will only be received at all if accords with people’s interest, motivations or attitudes.
3. The advertiser as a sender of communications has a fairly low credibility- he is expected to be biased.
4. An advertisement as a stimulus is a combination of medium, words, pictures, movements, symbols, associations, tones of voice etc. The stimulus is received as a totality.
5. The response to an advertisement, as to any other stimulus may be different form our expectations. And it is the response which matters, not the advertisement.

All of them are very interesting because it’s helpful for creating a fictional circumstances that needs interaction and communication between each medium such as a system of plants, animals, universal, material etc.