I get used to watch “big bang” when i eat alone at home and sometimes those conversations in the video is a replacement of real social life. People just need to talk, listen and laugh. those scenarios can happen on internet video without real people. So we can imagine based on this framework:
A piece of video is a social life replacement;
A piece of video about Christmas tree decoration is a replacement of living alone without Christmas tree nor people to talk about Christmas;
A piece of video about girl friend chit chat with boy friend is a replacement of living alone without BF/GF;
A piece of video about generic chitchat is a replacement of absence of social engagement;
If our life can replaced by lots of media;
then the story and attribute in side the media content is a new contact point to consumers for brand.
